Build & grow
Product & Startup
MVP, metrics, monetization strategy, and indie product vocabulary.
Showing 1–15 of 55 terms · page 1 of 4
Product & Startup
Minimum Viable Product
Minimum Viable Product is a product and startup concept for shipping the smallest product that tests core value with real users so founders make clearer build-and-grow decisions.
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Product-Market Fit
Product-Market Fit is a product and startup concept for reaching strong demand where users actively choose and retain your product so founders make clearer build-and-grow decisions.
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Problem-Solution Fit
Problem-Solution Fit is a product and startup concept for confirming a painful problem exists before scaling solution development so founders make clearer build-and-grow decisions.
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Beachhead Market
Beachhead Market is a product and startup concept for targeting one narrow segment first to win before expanding so founders make clearer build-and-grow decisions.
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Ideal Customer Profile
Ideal Customer Profile is a product and startup concept for defining firmographic and behavioral traits of best-fit customers so founders make clearer build-and-grow decisions.
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User Persona
User Persona is a product and startup concept for humanizing target users with goals, frustrations, and context so founders make clearer build-and-grow decisions.
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Jobs To Be Done
Jobs To Be Done is a product and startup concept for framing product value around progress users hire the app to make so founders make clearer build-and-grow decisions.
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Value Proposition
Value Proposition is a product and startup concept for articulating outcome, audience, and differentiation in one clear promise so founders make clearer build-and-grow decisions.
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Unique Selling Point
Unique Selling Point is a product and startup concept for highlighting the one reason buyers should pick you over alternatives so founders make clearer build-and-grow decisions.
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Competitive Moat
Competitive Moat is a product and startup concept for building defensible advantages that compound over time so founders make clearer build-and-grow decisions.
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Pivot Strategy
Pivot Strategy is a product and startup concept for changing segment, problem, or model based on validated learning so founders make clearer build-and-grow decisions.
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Kill Criteria Product
Kill Criteria Product is a product and startup concept for pre-committing thresholds that trigger stop, pivot, or double-down so founders make clearer build-and-grow decisions.
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North Star Metric
North Star Metric is a product and startup concept for choosing one primary outcome metric that reflects delivered user value so founders make clearer build-and-grow decisions.
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OKR Framework
OKR Framework is a product and startup concept for setting objectives and measurable key results per quarter so founders make clearer build-and-grow decisions.
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KPI Dashboard
KPI Dashboard is a product and startup concept for tracking core business and product metrics in one trusted view so founders make clearer build-and-grow decisions.
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Acquire & retain
Marketing & Growth
Acquisition loops, paid UA, lifecycle marketing, and community-led growth for apps.
Measure & learn
Analytics & Metrics
Event tracking, retention, revenue metrics, experiments, and product analytics tooling.
Revenue
Monetization
IAP, subscriptions, paywalls, store billing, and mobile revenue analytics terms.