Measure & learn
Analytics & Metrics glossary
Event tracking, retention, revenue metrics, experiments, and product analytics tooling.
All terms in Analytics & Metrics
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Analytics & Metrics
Event Tracking
Event Tracking is an analytics and metrics concept for logging named user actions with properties for product analytics so teams measure product health with confidence.
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User Property Analytics
User Property Analytics is an analytics and metrics concept for attaching stable attributes like plan or country to user profiles so teams measure product health with confidence.
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Super Property Analytics
Super Property Analytics is an analytics and metrics concept for sending global context like app version on every tracked event so teams measure product health with confidence.
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Funnel Conversion Rate
Funnel Conversion Rate is an analytics and metrics concept for measuring step-by-step completion through multi-stage flows so teams measure product health with confidence.
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Drop-Off Analysis
Drop-Off Analysis is an analytics and metrics concept for identifying where users abandon flows and why so teams measure product health with confidence.
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Retention Day 1
Retention Day 1 is an analytics and metrics concept for measuring share of users who return one day after install so teams measure product health with confidence.
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Retention Day 7
Retention Day 7 is an analytics and metrics concept for tracking week-one return as early habit signal so teams measure product health with confidence.
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Retention Day 30
Retention Day 30 is an analytics and metrics concept for evaluating month-one stickiness for subscription viability so teams measure product health with confidence.
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Rolling Retention
Rolling Retention is an analytics and metrics concept for measuring return on day N among users active on day zero so teams measure product health with confidence.
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Unbounded Retention
Unbounded Retention is an analytics and metrics concept for counting any return after day N without fixed window limits so teams measure product health with confidence.
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Engagement Score
Engagement Score is an analytics and metrics concept for combining actions into a composite activity index per user so teams measure product health with confidence.
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Session Length Average
Session Length Average is an analytics and metrics concept for averaging time users spend per app session so teams measure product health with confidence.
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Sessions Per User
Sessions Per User is an analytics and metrics concept for counting how often users open the app in a period so teams measure product health with confidence.
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Screen Flow Analysis
Screen Flow Analysis is an analytics and metrics concept for mapping common navigation paths between screens so teams measure product health with confidence.
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Heatmap Mobile Analytics
Heatmap Mobile Analytics is an analytics and metrics concept for visualizing where users tap and scroll on mobile screens so teams measure product health with confidence.
Read definitionExplore topics related to Event Tracking
Build & grow
Product & Startup
MVP, metrics, monetization strategy, and indie product vocabulary.
Acquire & retain
Marketing & Growth
Acquisition loops, paid UA, lifecycle marketing, and community-led growth for apps.
Revenue
Monetization
IAP, subscriptions, paywalls, store billing, and mobile revenue analytics terms.