Acquire & retain
Marketing & Growth glossary
Acquisition loops, paid UA, lifecycle marketing, and community-led growth for apps.
All terms in Marketing & Growth
Showing 1–15 of 56 terms · page 1 of 4
Marketing & Growth
Growth Loop
Growth Loop is a marketing and growth concept for designing self-reinforcing cycles where user actions acquire more users so mobile teams acquire and retain users efficiently.
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Virality Coefficient
Virality Coefficient is a marketing and growth concept for estimating how many new users each existing user generates on average so mobile teams acquire and retain users efficiently.
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Referral Program App
Referral Program App is a marketing and growth concept for rewarding users for inviting others with credits, features, or cash so mobile teams acquire and retain users efficiently.
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Invite Link Sharing
Invite Link Sharing is a marketing and growth concept for generating personalized links that attribute installs to sharers so mobile teams acquire and retain users efficiently.
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Deep Link Campaign
Deep Link Campaign is a marketing and growth concept for routing ad clicks into specific in-app destinations for continuity so mobile teams acquire and retain users efficiently.
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Attribution Window
Attribution Window is a marketing and growth concept for setting how long after a touch an install counts toward a channel so mobile teams acquire and retain users efficiently.
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Multi-Touch Attribution
Multi-Touch Attribution is a marketing and growth concept for splitting credit across multiple marketing touches before conversion so mobile teams acquire and retain users efficiently.
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Last Click Attribution
Last Click Attribution is a marketing and growth concept for crediting the final touchpoint before install or purchase so mobile teams acquire and retain users efficiently.
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UTM Parameters
UTM Parameters is a marketing and growth concept for tagging URLs with source, medium, and campaign for analytics so mobile teams acquire and retain users efficiently.
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Campaign Tracking Mobile
Campaign Tracking Mobile is a marketing and growth concept for connecting ad spend and creatives to installs and in-app events so mobile teams acquire and retain users efficiently.
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Influencer Marketing App
Influencer Marketing App is a marketing and growth concept for partnering with creators to demo and endorse mobile products so mobile teams acquire and retain users efficiently.
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UGC Campaign
UGC Campaign is a marketing and growth concept for encouraging users or creators to produce authentic promotional content so mobile teams acquire and retain users efficiently.
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App Preview Ad
App Preview Ad is a marketing and growth concept for running store-native video previews as paid acquisition assets so mobile teams acquire and retain users efficiently.
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Video Ad Creative Mobile
Video Ad Creative Mobile is a marketing and growth concept for producing short vertical videos optimized for mobile feed placements so mobile teams acquire and retain users efficiently.
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Playable Ad
Playable Ad is a marketing and growth concept for letting users interact with a mini demo before install so mobile teams acquire and retain users efficiently.
Read definitionExplore topics related to Growth Loop
Store growth
ASO & App Stores
Terms for App Store Optimization, store listings, rankings, and mobile distribution.
Measure & learn
Analytics & Metrics
Event tracking, retention, revenue metrics, experiments, and product analytics tooling.
Build & grow
Product & Startup
MVP, metrics, monetization strategy, and indie product vocabulary.