Store growth
ASO & App Stores
Terms for App Store Optimization, store listings, rankings, and mobile distribution.
Showing 1–15 of 54 terms · page 1 of 4
ASO & App Stores
App Store Optimization
App Store Optimization is an ASO lever for treating metadata, visuals, ratings, and release cadence as one funnel so indie apps get discovered by the right users and convert better.
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ASO Keywords
Search terms you target in an app store listing so the right users can discover your app through store search.
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Keyword Density
Keyword Density is an ASO lever for using important terms once in natural language near the top of copy so indie apps get discovered by the right users and convert better.
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Keyword Difficulty
Keyword Difficulty is an ASO lever for scoring how hard a query is before committing a release slot so indie apps get discovered by the right users and convert better.
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Long-Tail Keywords
Long-Tail Keywords is an ASO lever for targeting specific multi-word phrases with clear user intent so indie apps get discovered by the right users and convert better.
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Branded Keywords
Branded Keywords is an ASO lever for defending searches for your app name and close variants so indie apps get discovered by the right users and convert better.
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Generic Keywords
Generic Keywords is an ASO lever for competing on category intent where users do not know your brand yet so indie apps get discovered by the right users and convert better.
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Competitive Keywords
Competitive Keywords is an ASO lever for carefully targeting terms where established competitors dominate so indie apps get discovered by the right users and convert better.
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Search Popularity Score
Search Popularity Score is an ASO lever for using demand estimates to prioritize tests that can move volume so indie apps get discovered by the right users and convert better.
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App Store Search Ads
App Store Search Ads is an ASO lever for buying visibility on store search queries to validate keyword intent so indie apps get discovered by the right users and convert better.
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Apple Search Ads
Apple Search Ads is an ASO lever for running exact and broad match campaigns for iOS keyword learning so indie apps get discovered by the right users and convert better.
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Custom Product Pages
Custom Product Pages is an ASO lever for matching ad audience intent to dedicated product page variants so indie apps get discovered by the right users and convert better.
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Product Page Optimization
Product Page Optimization is an ASO lever for iterating copy and visuals as a conversion system so indie apps get discovered by the right users and convert better.
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App Store Connect
App Store Connect is an ASO lever for managing iOS metadata, releases, and product page assets in one console so indie apps get discovered by the right users and convert better.
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Google Play Console
Google Play Console is an ASO lever for operating Android store presence, experiments, and rollout controls so indie apps get discovered by the right users and convert better.
Read definitionPlant Doctor AI is live on iOS and Google Play — a concrete reference for store listings, ASO, and release craft.
Plant Doctor AI: Plant CareAI-assisted plant care app that helps you organize plant care, scan plants, and receive structured guidance.View productRelated topics
Acquire & retain
Marketing & Growth
Acquisition loops, paid UA, lifecycle marketing, and community-led growth for apps.
Revenue
Monetization
IAP, subscriptions, paywalls, store billing, and mobile revenue analytics terms.
Apple platform
iOS Development
Swift, SwiftUI, TestFlight, StoreKit, and the Apple release stack.